FREE BUSINESS TOOL

Free ROI Calculator

Calculate return on investment instantly. Enter your investment, revenue and additional costs to measure profitability and compare performance against your target ROI.

Initial Investment

Gross Revenue

Additional Costs (optional)

Target ROI % (optional)

Download JSON Report

Scenario	Revenue	Net Profit	ROI

UNDERSTAND THE RESULT

How to Calculate ROI

Return on investment measures how much profit or loss an investment generates compared with its total cost. A positive ROI indicates a profitable investment, while a negative ROI indicates a loss.

Use the same currency for every amount so the result remains accurate and easy to compare.

ROI Formula

ROI = (Net Profit ÷ Total Investment) × 100

Net Profit = Gross Revenue − Initial Investment − Additional Costs

SIMPLE EXAMPLE

ROI Calculation Example

Here is a simple example using the same currency for every value.

$5,000

Initial investment

$8,500

Gross revenue

$700

Additional costs

49.12%

Calculated ROI

The total cost is $5,700 and the net profit is $2,800. Dividing net profit by total investment produces an ROI of approximately 49.12%.

What Can You Measure with the ROI Calculator?

Use ROI to compare spending and outcomes across common business decisions.

Marketing Campaigns

Compare advertising costs with revenue generated by SEO, paid advertising, email or social media campaigns.

Business Projects

Evaluate whether software, equipment, development or operational investments are producing worthwhile returns.

Investment Decisions

Compare multiple opportunities using consistent revenue, cost and profitability measurements.

How to Use the ROI Calculator

Complete these four steps to generate and review your result.

1. Enter the investment

Add the original amount invested in the project, campaign or purchase.

2. Add gross revenue

Enter the total revenue produced by the investment.

3. Include other costs

Add advertising, software, maintenance or other related expenses.

4. Calculate and review

Calculate ROI, review the scenarios, then copy or download your results.

COMMON QUESTIONS

ROI Calculator FAQs

What is a good ROI?

A good ROI depends on the industry, investment type, risk and expected timeline. Compare the result with your goals and alternative opportunities.

Can I use any currency?

Yes. You can use rupees, dollars, euros or another currency, provided every amount uses the same currency.

What are additional costs?

Additional costs may include advertising fees, software subscriptions, labour, maintenance, transaction charges and other expenses connected to the investment.

What does a negative ROI mean?

A negative ROI means the investment generated less revenue than its total cost.

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